BREAKTHROUGH RESEARCH REVEALS
THE MUSCLE "SWITCH"
Men Over 40, 50, Even 60 Are Now Using To Build Muscle, Burn Fat, And Turn Back The Clock, In Just 90 Minutes A Week, Without Restrictive Dieting
New research from Boston University - hidden in plain sight - demonstrates there’s a faster, better, safer way for men over 40 to strip off fat, build muscle, and feel younger again.
And it has nothing to do with High Intensity Interval Training (HIIT) or getting your heart rate up into the “orange zone”...
Nor is it “high reps for cuts,” or any other bodybuilding bro-science (like carrying around a cooler filled with chicken and broccoli stuffed tupperware)...
And it’s not Keto, Paleo, or even Intermittent Fasting.
It’s none of that.
And it doesn’t look like any of the “weight loss” stuff you’ve tried in the past.
In fact, when you learn how this research has been “hidden in plain sight,” there’s a very good chance you’ll get pissed off from wasting so much of your time, energy, and money.
First, a quick story…
According To The Experts,
But It Did!
When I was a broke post-graduate college student, training fellow student athletes and working in the school gym, I was competing in the sport of Olympic Weightlifting. I was stuck between weight classes and was trying to qualify for the National Championships.
So, I decided to drop down to the lower weight class.
But there was a problem: I only had 3 weeks to drop 10 pounds of fat, and not lose any of my hard-earned muscle.
So, I hired Dr. Tom Bilella, who’d been helping some of the wrestlers make weight and just won the NPC New Jersey Bodybuilding Competition, Light Heavyweight division.
He designed the nutrition plan, and prescribed the usual steady-state cardio that bodybuilders use.
Dr. Tom Bilella, DC, MS. (RIP)
But his mouth dropped open - dumbfounded - when I told him I couldn’t do any cardio because it would make me slow and weak.
Imagine his shock (and mine) when after 3 weeks of his nutrition plan and my workout plan, I’d dropped from 210 pounds and 10% body fat to 200 pounds and 3.3% body fat!
I was ripped - bodybuilder shredded - muscle striations and veins everywhere - without doing any cardio whatsoever. (And no, I didn’t do HIIT either.)
Unfortunately, I don’t have any pics, because that was pre-digital camera, poor college student, couldn’t-afford-to-develop-a-roll-of-film days.
What’d I use? How’d I do it?
More on that in a minute. First…
Ever Watch The Olympics?
Ever see track and field athletes? Or gymnasts? Or the middleweight Olympic weightlifters?
How many are overweight?
They’re all lean.
(Ok, except the shot putters. They're usually on the "thick" side. They're the exception, not the rule.)
And their physiques are pleasing to the eye, right?
As in, “I wouldn’t mind looking like that…”
Am I right?
Their physiques, unlike professional bodybuilders, seem… Achievable.
What is it they do?
And more importantly...
Why Do Most Men Who Use The
Gym Rarely Change Their
Appearance Very Much -
If At All?
It’s simple - and infuriating.
First, gym goers “work out.”
Athletes practice - or “train” - to compete - so they can WIN.
Second, most gym goers have been brainwashed into thinking that if you’re not exhausted after a workout, then they didn’t "get a good workout." (Maybe you’ve thought that way too…?)
And third, athletes practice, or train, in a very specific order, unlike most gym goers or health club attendees.
When I was wrestling, it was:
Warm up… Practice skills… Learn some new skills… Go “live” - full on wrestling… [Strength work]… Conditioning.
When I was a competitive weightlifter, it was:
Warm up… Technical / skill work… Power work… Strength work… Conditioning (if necessary).
When I was a Strength & Conditioning Coach For Olympic Sports at Rutgers University, here’s what my wife’s team - the Volleyball team did:
Warm up… Technical / skill work… Tactical game situations… Speed work… Power work… Strength work… Conditioning (Not all on the same day).
What’s The Average Guy
Over 40 Told To Do?
Depending on who you listen to:
Warm up… Some kind of circuit work - either free weight or machine, for high-ish reps and short rest to “keep your heart rate up in the ‘fat burning zone’”... more cardio - usually HIIT…
Some kind of HIIT using calisthenics followed by more HIIT…
Do You See The Difference?
In case you don’t…
Let me explain further…
Right after my “fat loss epiphany,” I was working in one of the most exclusive fitness centers in New York City, filled with Wall Street traders, bankers, and lawyer types.
Routinely, as in near-daily, one of these really smart and successful, but overweight people, would ask me,
“What do you do to look like that? A lot of cardio, right?”
And usually, they were sweating their butts off on a piece of cardio equipment, when they asked.
My response was always, “No… I do zero cardio. I only lift.”
They’d always shake their heads in disbelief.
See, all the great strength and power athletes - the ones we admire…
They don’t do “cardio.”
They don’t even do "traditional HIIT" like you read about in the Fitness Tabloids in the grocery stores.
No, the great ones - the sprinters, jumpers, hurdlers, weightlifters, and gymnasts…
… They ALL do very short-burst, high effort activities - sprinting, jumping, tumbling, that train very specific muscle fibers in their bodies…
And they do so while managing, nearly avoiding fatigue…
The EXACT OPPOSITE of how most gym goers, Crossfitters, and men over 40 are taught to “workout.”
Do you see it now?
And that’s why we need to -
Look At This Ground-Breaking
Boston University Study...
It confirms in a lab what we have seen “in the trenches” as coaches since at least the 1950s, when legendary track and field coach, Arthur Lidiard, “invented” interval training for his runners.
(H.I.I.T. - High Intensity Interval Training is a redundant term. By very definition, the intervals are “high intensity" - a pace that’s a high percentage of fastest race time.)
And why high caliber strength, and track and field athletes can eat junk food and not get fat.
Yashiro Izumiya, from Boston University, and team, published a landmark study in the journal, Cell Metabolism.
In it, they had two groups of mice. One group they engineered to “switch on” a signaling protein that grew specific muscle fibers - fast-twitch muscle fibers. The other group had the signaling protein “switched off,” and did not grow the fast-twitch muscle fibers.
Both groups were fed a high fat, high sugar diet.
However, the outcomes were completely different.
The second group - with the fast-twitch muscle fibers “switched off” - got fat.
The first group - with the fast-twitch muscle fibers “switched on” - did not, with no change in physical activity.
This “muscle switch” - signaling the growth of fast-twitch fibers, reduced total body weight and fat tissue mass, while increasing strength.
Izumiya and colleagues concluded:
“Our findings indicate that an increase in fast/glycolytic muscle mass can result in the regression of obesity and metabolic improvement…”
And that the development of Type 2x (2b) and 2a fast-twitch fibers -
“... led to a reduction in accumulated white adipose tissue [FAT]… independent of physical activity or changes in the level of food intake.”
And that -
“... modest increases in type 2b [fast-twitch muscle fibers] skeletal muscle mass can have a profound systemic effect on whole-body metabolism and adipose mass [FAT].”
“... type II muscle counteracts the actions of excess adipose tissue on whole-body metabolism.”
Not only that -
“... these effects occurred despite a reduction in physical activity.”
So Much For The Conventional
"Move More, Eat Less."
But you may be thinking, “Yeah, but these were mice, dude. Mice. Not humans.”
And you’re right - they were. And using them is also “standard practice” because scientists found they’re so genetically similar to humans.
But remember our great athletes, our sprinters, jumpers, hurdlers, gymnasts, and weightlifters?
The one thing they have in common - in fact all strength and power athletes have in common - besides being lean with admirable physiques…
… Is that they train their fast twitch muscle fibers.
In fact, routinely targeting their fast twitch muscle fibers is what makes them stronger, faster, leaner, and more muscular than other types of athletes.
In other words...
Their “Muscle Switch” Is
So, how do YOU flip on your “muscle switch,” permanently?
Train Heavy and Explosively.
Not the “Conventional Wisdom” of HIIT…
Not bodybuilding with higher reps for the pump or the burn, so you get the “cuts.”
Not the pop-fitness idea of “Training like an athlete.” (More on that in a minute.)
You need to train HEAVY (for you).
These are the ONLY WAYS to train your type 2x and 2a fast-twitch muscle fibers and keep your “muscle switch” turned on.
And here’s the key -
NEVER To Failure.
And this was EXACTLY what I did when I was training to qualify for the Nationals all those years ago!
Just like the great strength and power athletes you see in the Olympics.
“But isn’t that dangerous” you might be wondering?
After all, it doesn’t seem that smart to go from driving a desk for 40+ hours a week to sprinting and jumping…
… And you’re exactly right.
And that’s the difference between using PRINCIPLES versus METHODS.
But, if you know the principles behind strength & conditioning, then you’ll select the correct methods for the goal…
More on that in a minute, but first…
Look, training using “Conventional Wisdom,” like doing a ton of HIIT, high-rep bodybuilding to feel the pump and burn, or joining a gym that has you “train like an athlete” has the potential to do all kinds of nasty things to your body…
Things like increasing whole-body and localized stress levels, which increases inflammation in your body and joints (making them stiff and sore), which then spikes cortisol levels, which can lead to accumulating stomach fat…
… And accumulation of stomach fat leads to increased estrogen, which leads to decreased testosterone…
… Which leads to more stomach fat, in a never-ending vicious feedback loop.
(Not to mention that increased stomach fat increases the likelihood of heart attack, stroke, or even an early death.)
Or damaging your heart by thickening the walls, and decreasing its ability to completely fill and pump blood to the rest of your body, from using the wrong HIIT intervals or using HIIT for resistance training, which can lead to heart attack and stroke…
Or damaging or killing you “Cell Powerhouses” - your mitochondria - from abusing HIIT or doing too much “high reps for cuts” bodybuilding-style workouts and over-exposing your body to acid buildup (that “burn”)…
Or suffering unnecessary injuries like achilles tendon ruptures from doing box jumps when you’re 30 pounds overweight because “that’s what athletes do”…
I think you see where I’m going here, right?
But all that begs a series of questions:
How do you train heavy and explosively when:
It’s not smart to lift heavy weights or sprint when you’ve been riding a desk?
And because you don’t have the flexibility that these great athletes do, nor do you have the time to get it?
Nor do you have the time to train for 2 to 3 hours a day that these same great athletes do (or even one hour a day for that matter)?
I'll show you how in a minute, but first -
Here's Why This Is Critically
Important For Men Over 40
According to the latest research, men lose between 3% and 5% of their muscle mass per decade over the age of 30, losing as much as 30% of their muscle mass over the course of their lives.
And this is why you see old guys with "furniture disease" - where their "chest drops into their drawers."
But it gets even worse:
And this muscle loss comes predominantly from your fast twitch muscle fibers -
The ones that burn fat, reverse obesity, help you sprint, jump, lift heavy stuff, and help you react quickly to avoid falls as you age - that keep you athletic and vibrant as you age.
Good thing there's a way to fix it - quickly.
The “Old Time” Shortcut To
Building Fast Twitch
The man on the left and right is the same man - Old Time Strongman and gym pioneer Sigmund “Sig” Klein.
In the first picture, Sig is in his 20s. In the second, taken in 1959, Sig is 57.
Looks pretty good, no?
Sig built his physique pre-steroid with nothing but hard work and determination.
At 150 pounds, he Military (Standing Shoulder) Pressed 221 pounds (100.5kg).
When quizzed, he said he thought that the secret to the old European weightlifting champions' strength and power came down to a very particular exercise…
What he called, “The One Best Exercise”...
The 2 Dumbbell
Clean And Press
In fact, Sig even issued a challenge:
Clean and Press a pair of 75lbs (34kg) dumbbells - 150 pounds total - 12 times in a row without stopping.
Sig completed it weighing only 155lb (70kg).
Few men could achieve such a feat today.
The truth is, you don’t have to use dumbbells.
You can use any implement: A barbell, kettlebells, or a sandbag.
As a former competitive Olympic lifter, the “magic” is in the exercise itself, not solely the implement. (Although different implements have their advantages and disadvantages.)
Here I am performing the Clean + Press using a pair of 70lb (32kg) kettlebells for 10 reps:
The Clean + Press: Your “One Stop Shop”
For Over 40 Strength
The Clean and Press is a “One Stop Shop” for all the needs of men over 40 who no longer have 60 to 90 minutes a day to workout because of all of life’s demands.
John Grimek, Mr. USA, Mr. America, Mr. Universe, and member of the 1936 U.S. Olympic WeightliftingTeam, performing "The One Best Exercise."
And it fulfills the requirements for keeping your “muscle switch” turned on:
Heavy and Explosive.
That’s because your legs are typically going to be stronger than your upper body, so you can use the same weight for both the Clean and the Press.
The Clean = Explosive.
The Press = Heavy.
The perfect “one-two punch” for muscle building and fat burning efficiency.
In fact, the Clean + Press is the “one” exercise that does the most with the least.
… Especially when you use -
The “Easy Muscle Method”
Using the “Easy Muscle Method,” a client of mine, Paul Lyngso, a newly-married almost-30-year old personal trainer, who was opening a brand new personal training studio, packed on 8 pounds of pure muscle in only 30 days without any increase in his waist size.
Another client of mine, 35-year-old Carl Sipes, also a personal trainer who ran his own facility, used the Easy Muscle Method. The first time he used it, he saw ZERO results.
When I interrogated him as to whether he followed the guidelines, he confessed that he’d taken all his sets to failure, because that was what he’d been taught and “he couldn’t help it.”
He ran it again using the “guardrails,” and built 6.5lb of muscle, and lost 5.5lb of fat - in the same 30-day period!
And John Grahill, a 56-year old, high-mileage retired law enforcement officer, lost 4.5lb in only 3 weeks, while increasing his strength-endurance by 25%.
And shockingly, none of these men “dieted.”
But each of them was under higher-than-average stress levels at the time, which for most men, adds stomach fat and strips off muscle.
Paul was opening his first facility. Carl was expanding his facility. And John was the primary caregiver for his terminally ill father, who had Alzheimer’s Disease.
Therefore, imagine what the Easy Muscle Method can do for you whether you’re under extreme stress or not.
Look at some of the results from these other men, just like you, who used the “Easy Muscle Method” with the Clean and Press:
These are just some of the hundreds of testimonials I have from men all over the world about the Easy Muscle Method found inside a program, which you probably guessed by now is called, 'THE GIANT.'
I'll tell you about in a minute, including how you can get your hands on it, but first, a lot of guys want to know exactly how this works...
How The “Easy Muscle Method”
The Easy Muscle Method is radically different from traditional “Over 35/40 Men’s Workouts.”
It uses the PRINCIPLES of athletic training, NOT only the METHODS, which is commonplace these days (box jumps, sled pushing, using gymnastic moves, elevating your heart rate to the “orange zone”... that sort of thing).
You will -
And, no, you won’t get bored doing “just” the Clean and Press.
And that’s because hoisting a heavy weight over your head commands all your attention!
If you’re following the “guardrails,” selected the right weight, the only thing “boring” will be the predictability of your results.
In fact, the satisfaction you achieve from a heavy Clean and Press workout is similar to that of splitting and stacking a cord of wood, shoveling out a snow-filled driveway so your family isn’t stuck, building a deck or some other home improvement project - the satisfaction of a job well done!
And the even better news: A steady diet of Clean + Presses will make those things feel like child’s play, instead of sending you close to a heart attack, which is commonplace for men over 40.
So, without further ado, I present to you -
FIVE different Clean + Press Strength and Conditioning Programs.
Most men start with 1.0 or 3.0.
Here's what's inside:
And the best part is -
You can run all these programs back-to-back for 20 weeks of high quality programming!
Use A Barbell, A Pair of Dumbbells,
A Pair of Kettlebells, A Sandbag...
Or Even A Single Dumbbell
Start with a weight you're able to Clean & Press 10 times.
And now, suddenly, you have 20 weeks of programming at your fingertips allowing you to transform your body with the Clean & Press in only 90 minutes per week.
PLUS - Here's What Else You Get When You Order Today:
3 Fast Action Bonuses
BONUS #1: Barbell Clean + Press Quick Start
Here's the fastest way to get your barbell Clean + Press up and running without jacking up shoulders or lower back:
BONUS #2: Dumbbell Clean + Press Quick Start
Here's the fastest way to get your barbell Clean + Press up and running without jacking up shoulders or lower back:
BONUS #3: Kettlebell Clean + Press Deep Dive
After 20+ years, kettlebells are no longer a fad. They're one of the most popular pieces of home gym equipment peri- and post-Pandemic. Here are the secrets to using them safely:
For the Kettlebell Clean, you'll discover how to:
For the Kettlebell Press, you'll discover how to:
How Much Does
'THE GIANT' Cost?
Let's do a quick recap of all you're getting today:
Total Value: $592
Less Than $20.
Here Are Some More Reviews...
Just in case you're on the fence.
As you can see, THE GIANT delivers.
If you want to see measurable improvements in your strength, and a decrease in your body fat, without spending hours a week working out, then grab your copy today.
30-Day "Extra Strength"
I'm so sure that you'll get "Extra Strength" on your Clean & Presses AND actually SEE a visible difference in your body in the next 30 days, like John Grahill did, that if for some strange reason you don't, I'll happily refund you your purchase price.
Simply send me an email showing me your training journal and we'll part friends. Deal?
Q: How long is each workout?
A: Each workout is 20 to 30 minutes long. You decide.
Q: How long is THE GIANT program?
A: There are FIVE programs and each is 4 weeks long - so 20 weeks - almost 5 months worth of programs.
Q: What size / how much weight do I need?
A: A barbell, dumbbells, kettlebells, or even a sandbag that you can Clean & Press for a max of about 10 times. You can also use just one dumbbell or kettlebell at a time but you'll still need to Clean & Press it 10 times.
Q: What's better - using a barbell, dumbbells, kettlebells or a sandbag for 'THE GIANT'?
A: Great question. Depends on two things: (1) What you have at your disposal; and (2) What implement you feel most comfortable with. Personally, I like the barbell and kettlebells. All 4 implements will have a different feel and a slightly different demand on your body. If you want a really good time, rotate among the implements.
Q: If I were going to use dumbbells or kettlebells, which is better - using a pair or a single?
A Pair. They create greater systemic demand and therefore faster, more noticeable results. However, that being said, if you have noticeable asymmetries between sides, then I'd go with a single implement and start on the strong side, then move to the stronger side, to equalize them.
Q: If I use a pair of dumbbells or kettlebells, do they have to be equal sizes?
A: No, you can use mixed-matched weights.
Q: Will THE GIANT work for men over 50 or 60?
A: Yes. John Grahill is over 50. Jim Lauerman, another customer, is in his early 70s. He loves 'THE GIANT.' It worked for them, it'll work for you. Incidentally, I'm in my late 40s, and these types of programs seem to work BETTER for me the older I get. They seem to work better for my recovery.
Q: How long do I have to try this out?
A: You can have a 30-Day Money Back Guarantee. I fully expect you to see similar gains to Paul, Carl, and even John, who is over 50. If for some strange reason you don't - email me at email@example.com with a copy of your training log showing me your lack of progress, and I'll happily refund you and we'll part friends.
Thanks for reading this letter.
I hope you decide you're ready to test drive the "Easy Muscle Method" and take me up on my offer and grab THE GIANT programs today.
ABOUT GEOFF NEUPERT
Geoff Neupert has been training people from all walks of life since 1993.
He’s a subject matter expert in kettlebell training and was a Master Instructor with two different kettlebell instructor certifications - the RKC (Russian Kettlebell Challenge) and StrongFirst. He was also the StrongFirst Education Manager from 2013-2014.
He has travelled the world teaching others how to become kettlebell instructors and has taught his own intermediate and advanced kettlebell workshops.
He’s the author of Kettlebell Muscle, and the co-author of Original Strength, Original Strength Performance, and Pressing RESET: Original Strength Reloaded.
Geoff is the co-creator of Original Strength Systems, a movement restoration company called, which helps people restore and rebuild their ability to move like a kid again, and taught that system all over the world too.
Geoff is a former Division 1 Strength & Conditioning Coach at Rutgers University where he trained athletes from 26 different teams. He also is a former National Qualifier and State Champion in the sport of Olympic Weightlifting.
He’s married to a beautiful woman and has two kids.
DISCLAIMER: Due to recent statements from the United States Federal Trade Commission (FTC), I must disclose what “typical” results using these programs will be. The results expressed in this letter are the results of one man, the results of others who have used the program, and my results as a professional coach, who's trained people for 27 years. You should not expect you will experience the exact same results, as we are all different people. Different people have different results. Just good common sense. Back to the FTC: Typically, the average person will become really excited after reading this letter and will purchase this product thinking it’s some sort of magical pill. They will either never print out the programs and do them, or do one workout and think it’s “too har-d-d-d” (said in the best whiney voice ever) and abandon their attempts. So, the typical, average person will do nothing and “hope” for change. So their results will be zero. Your results, should you wish to “not be typical,” or "not be average," are completely dependent on your ability to actually do the work, as written in the programs - not your "interpretation" of the programs - and follow through. Again, this is not a magic bullet. Unicorns do not exist. And there is no pot of gold at the end of the rainbow.
Sozo, LLC, 121 S. Tejon St, Suite 900, Colorado Springs, CO 80903.