BREAKTHROUGH RESEARCH REVEALS
HOW MEN OVER 40 GAIN...

'EASY MUSCLE'

(And lose body fat without trying so darn hard!)

Or Did The Methods You Used Fail You?

If you’re up for it, I want to show you a “new way” to workout that’s enjoyable, challenging, motivating, and best of all…

Gets you results without interfering with your busy life.

Before I share this new "hidden in plain sight" workout style, let me tell you how I accidentally discovered this for myself.

My name is Geoff Neupert. I’ve been training folks from all walks of life, from all over the world, since 1993.

I've had the good fortune to serve as a Strength & Conditioning Coach at Rutgers University, where I helped train athletes from 26 teams. I've owned several personal training companies. Written books. Served as a Master Instructor in two different kettlebell/strength organizations - RKC and StrongFirst. I co-created, Original Strength Systems, a fitness and restoration certification, coaching, and education program. And I've taught kettlebell, movement restoration, and Olympic lifting workshops and certifications all over the world.

When I was a broke post-graduate college student, training fellow student athletes and working in the local gyms as a personal trainer back in 1996, I was competing in the sport of Olympic Weightlifting. I was stuck between weight classes and was trying to qualify for the National Championships.

So, I decided to drop down to the lower weight class.

But there was a problem: I only had 3 weeks to drop 10 pounds of fat, and could not lose any muscle or strength.

“Alright,” he said, “But I can’t guarantee your results if you’re not willing to do any cardio.”

I told him I’d take my chances because the “research was clear” that “high power” training like Olympic lifting and long slow cardio didn’t mix.

Imagine his shock (and mine) when after 3 weeks of his nutrition plan and my workout plan, I’d dropped from 210 pounds and 10% body fat to 200 pounds and 3.3% body fat!

I was ripped - bodybuilder shredded - muscle striations and veins everywhere - without doing any cardio whatsoever. (And no, I didn’t do HIIT either.)

Unfortunately, I don’t have any pics, because that was pre-digital camera, poor college student, couldn’t-afford-to-develop-a-roll-of-film days.

I’ll tell you exactly how I did it and how you can start applying these same types of workouts in just a moment...

But first, I need to share a warning and tell you about…

My Brush With 
Professional Suicide

Fast forward 14 years...

I remember it like yesterday, because the moment is burned in my memory.

I laid on my back on the green rubber sport floor in a gym in Lansdowne, PA, just after lunch, on a Friday in late September 2010, with red hot throbbing pain running down the back of my left leg and across my lower back. 

Moving my leg was excruciating.

That was bad enough. 

What was worse, was I'd just spent the last 7 years rehabbing a lower back (spine) injury, torn labrums (connective tissue) in both my hips, and 20 years of bilateral knee pain, that at times hurt so bad, I couldn't sit in or get out of a chair without using my hands to hold on.

And apparently, I'd failed.

What was even worse:

I was about to demonstrate the barbell squat lifts for world champion powerlifting coach, Marty Gallagher, at a workshop, in front of a group of my peers, in a strength & conditioning community where I was a leader and a rising star, who’d just published a best-selling book.

If I couldn’t demonstrate, I’d be committing professional suicide because I was supposed to be able to move well and be strong, lead from the front.

As I laid there, I thought about my wife who was 3 months pregnant and about being a cripple for our soon-to-be-born son. 

I had visions of being an old dad, unable to play with my boy, standing by the sidelines, while he was playing games with his friends, and embarrassed by his old man who looked and moved like his grandpa.

I swore that from that moment on, I would change everything I was doing and recapture my health, so I didn’t rob my son of his childhood.

By some miracle, I was able to get off that floor, put my game face on, and do the demo.

But my workouts changed forever.

Even though I refused to listen for 14 years because I was delusional and thought I was "Superman"...

 I was finally forced to admit
my weightlifting coach was right.

I protested because I loved working out hard and heavy, pushing myself to near limits all the time, which he despised, because it’s a great way to burn out and get injured.

He then told me -

And this is the part I ignored and paid the price for...

A lower back (spine) injury, torn labrums (connective tissue) in both hips, and ever-increasing knee pain in both knees…

Regular guys cannot and must not use the training methods of elite athletes, like the Soviet training programs I’d studied so hard.

(I’ll tell you the major ones to watch out for in just a few minutes.)

The reason, Al said, was:

STRESS.

When he was lifting in Cuba, Alfonso's only “job” was to lift weights - to work out. 

Show up at the gym every day, train, go home.

And make sure to get his weekly shot of “penicillin.” (Steroids.)

And on the last day of every month, he went down to the local factory where he “worked,” and picked up his “paycheck.”

And it’s these types of situations from which all these sexy “Eastern Bloc” programs were developed.

Regular guys, men like you and me, we don’t have that luxury, he explained.

And since we’re already pretty stressed out or stressed out to the max, and working out is another stressor…

We Can't Use The Highly Stressful Methods Used By Elite Athletes And Expect To Survive For Very Long

And don’t think copying some Hollywood star’s “transformation program” he used to turn himself into a Navy SEAL or Superhero is any better.

And many of them get a little extra "help" in the form of TRT (Testosterone Replacement Therapy), which helps them build muscle and burn fat faster than normal.

Hopefully this is all starting to make sense. 

Like I said before, I found all this out the hard way by playing the fool and ignoring my coach’s wisdom.

I also learned the hard way that:

Our Stress Hormones "Sabotage" Us

You have two primary stress hormones – cortisol and adrenaline.

And when you get stressed out, there’s a part of your brain – your hypothalamus – that sends an alarm signal to your body. 

And in response, your body releases adrenaline and cortisol. (This is called the “fight or flight” response.)

Adrenaline increases blood pressure and signals your body to release extra energy (blood sugar) to overcome the potential threat.

Cortisol also mobilizes blood sugar for energy use, and basically shuts down your reproductive and digestive systems.

But, on the opposite side, having too much blood sugar will hurt even kill you. 

Therefore, your body releases insulin to deal with any excess blood sugar that’s not used and to return it to your body’s cells for storage.

But when you experience too much stress, without relief, including self-inflicted workout stress and emotional or mental stress, your body is placed in a chronic “fight-or-flight” state.

Therefore:

Your Stress Hormones Are Always
Elevated - 
Which Is BAD.

How bad?

When cortisol levels are chronically high:

1. Your digestive processes are basically shut down, so that your body no longer fully digests your food… 
2. And therefore whatever it can’t eliminate, it stores as fat.
3. Your insulin levels become chronically elevated, so you develop insulin resistance,
4. Which means your body can’t properly use insulin to shuttle blood sugar into your muscle cells…
5. So it stores it as fat instead and shows up as love-handles.
6. Your sex drive drops (We don’t need to say much more about that, do we?)
7. Your sleep is interrupted or cut short,
8. So you're left feeling groggy, and grumpy, cutting short your productivity, further increasing your stress levels.

Worse:

Research Shows That Chronically Elevated
Cortisol Produces Stomach Fat[1]

And research has also shown that excess stomach signals your body to release more cortisol.

And that in turn creates more stomach fat.[2]

And if that's not bad enough, chronically elevated cortisol levels destroy muscle tissue.[3]

But it gets worse: Research has also demonstrated excess stomach fat and elevated cortisol both contribute to heart disease[4] and type 2 diabetes[5].

Therefore, we have to remember, the wrong types of workouts increase stress, and drive you're already elevated cortisol levels even higher, for even longer, making you store even more stomach fat.

The Two Top Training Methods
That Hurt Men Over 40

Alfonso was probably 25 years ahead of his time.

In 1996, I asked him the best “way” to eat to grow muscle.

He said 4 meals a day, 4-6 hours apart, 30-40 grams of protein per meal for maximum protein synthesis (MPS).

This flew in the face of what all the other experts were saying, which was 5 to 6 small meals per day, every 2.5 to 3 hours apart.

Al said that all those small meals kept your insulin levels high, not low, which was the opposite of the reasoning at the time.

But I recently read a study that did indeed confirm that MPS was maximized in 4 meals, 4-6 hours apart, with 30-40 grams of protein per meal[6].

Looks like he was right again.

Al also believed training to failure like traditional (drugged up) bodybuilders was counterproductive. 

And although he did specify “sets to failure,” they were always to be done with one or two reps left in your tank - or “in the bank” as he called it.

Today, this is called “RIR” - Reps In Reserve.

Turns out the scientific literature has discovered that training to failure, ever-popular in drugged up bodybuilder circles, does some pretty nasty things to your body.

10 REASONS TO AVOID TRAINING TO FAILURE:

1 - Suppresses your anabolic hormones

... Testosterone and IGF-1, which build muscle and burn fat[7]

2 - Increases A.M.P., which then signals a decrease in protein synthesis (muscle building)[8]

... The exact opposite of what we're looking for.

3 - Increases “central fatigue”[9] - that overall exhausted feeling...

... Which then decreases performance during your workout along with overall energy levels

4 - Increases cortisol production[10]

Too much circulating cortisol has been shown to increase stomach fat

5 - Increases hydrogen ions[11]

... Which lead to increased free radicals, which damage your cell’s “powerhouses” - your mitochondria, making you age faster

6 - Leads to excessive muscular soreness and muscle damage[12]

... Which decreases your glucose tolerance and decreases your insulin sensitivity, which means you can assimilate carbs and increase your chances of storing them as fat

7 - Increases your chance of injury[12]

... Because your technique changes from muscle exhaustion

8 - Often leads to overtraining[12]

... Leaving you feeling always tired, emotionally drained, and physically present but emotionally absent from your family

9 - Can cause insomnia or interrupted sleep

... Which interferes with your body's ability to recover from you workouts.

Plus, lack of sleep increases body fat.[13] 

10 - Can lose your most important muscle fibers

... Your fast twitch power fibers, from having chronically elevated cortisol levels[14],[15] 

Alfonso also believed going hard or heavy - above 90% of your training maximum too frequently, was counterproductive, whether you were lifting or “doing cardio.” 

And that’s because doing so puts too much stress on your endocrine system (responsible for your body’s hormone production), which suppresses your anabolic hormones - 

Testosterone, IGF-1, and growth hormone…

And increases your cortisol levels.

It also creates “central fatigue” and slows your Central Nervous System, impeding workout recovery. 

(Remember, Alfonso trained sprinters in Cuba.)

So he was not a big believer in a lot of HIIT - High Intensity Interval Training because he knew that it was developed for endurance runners, who were already in great shape, as a short-term peaking strategy for competition...

NOT year-round like it's prescribed by most trainers and coaches these days.

5 REASONS USING TOO MUCH H.I.I.T 
HURTS GUYS
OVER 40:

1 - Too much HIIT can spike your cortisol levels and keep them elevated.[16]

As you've already seen, chronically elevated cortisol levels contribute to increased stomach fat.

2 - Too much HIIT increases free radicals, which damage your mitochondria[16]

... Your “cellular powerhouses” and ages you faster.

3 - Too much HIIT decreases your glucose tolerance, which is your body’s ability to use blood sugar.[17]

The inability to properly use blood sugar is associated with pre-diabetes and diabetes type 2.

4 - Too much HIIT creates chronically elevated adrenaline levels, which can cause sleeplessness and even insomnia[16]

Remember, sleep is how you recover from your workouts. If you can't sleep, you won't recover. And that stresses your body out even more.

5 - Too much HIIT - especially when used for resistance training like bodyweight exercises (which is a very popular prescription)...

Changes the strain on your heart and can thicken your heart wall, making it less elastic.[18]

So if “training to failure” and HIIT are so bad,
what should we do instead?

We should model those who are already successful…

Those who are already strong, lean, and powerful...

Just like men are supposed to be.

The "Hidden In Plain Sight" Power Athletes

Remember earlier when I mentioned I trained and competed as an Olympic Lifter?

Most people think Oly lifters are fat, with big guts, like this guy:

Vasily Alekseyev, 2x Olympic Champ and 8x World Champ

Right?

But what most people don’t realize is that most Olympic lifters look like this:

Tommy Kono, 2x Olympic Champ and 6x World Champ

Gennady Ivanchenko, World Champ

David Rigert, Olympic Champ, 6x World Champ

Pyrros Dimas, 3x Olympic Champ, 3x World Champ

Lu Xiaojun, 3x Olympic Champ, 5x World Champ

Not bad, right?

I’m betting you wouldn’t “mind” looking the same, or at least similar.

Then there are sprinters, jumpers, javelin throwers and gymnasts.

All lean, strong, and powerful.

Now remember -

We can’t train exactly like them because we’re not professionals and we can’t recover like these guys can.

We Have To Work Out Differently.

How, exactly are we supposed to do this?

I’ll get there in a minute, but first I think you’ll be shocked to discover:

Why Power Athletes Get And Stay Lean,
Without Dieting Like Bodybuilders

… And more importantly, why you can too. 

Power athletes train to be maximally explosive:

Run fast, jump high, lift heavy weights overhead.

To do this, they train their fast twitch muscle fibers almost exclusively.

You have three major muscle fiber types:

Fast Twitch Type 2x,

Fast Twitch Type 2a, and

Slow Twitch Type 1.

Your fast twitch fibers are your biggest, strongest, most energy hungry muscle fibers.

These are sometimes called “power fibers.”

And they fatigue quickly.

Think of them like a Monster Truck.

Your slow twitch muscle fibers are small, use less energy, and resist fatigue.

These are also called “endurance fibers.”

Think of them as a Hybrid Vehicle.

Now if you wanted to burn a bunch of calories, which fibers would you want to use most?

If you said “fast twitch” or “power fibers,” you’re right.

And here’s some more good news:

The More Fast Twitch Fibers You Have,
The More Fat You Burn

A 2008 Boston University research study by Izumiya[6], et al, confirms this. 

Researchers discovered that an increase in the number of fast twitch muscle fiber mass:

And that the positive effects of increased fast twitch muscle fiber in reducing fat occurred -

Despite a reduction in physical activity.

Here's What That Means:

The more fast twitch muscle mass you have, like these power athletes,

the better your metabolism runs, and

the less fat you’ll have on your body -

Regardless of your diet or activity levels.

(This is not a license to eat like a pig and live at McDonalds.
And yes, cleaning up your current diet will speed things up.)

Now you understand why power athletes look the way they do.

It’s their training ideology - their workout style that gets and keeps them lean.

How You Can Train Like A Power Athlete To 
Burn Fat and Build Muscle

There are two main ways to train and grow your fast twitch power fibers:

[1]  Lift Heavy-ish (for you)

[2]  Lift Explosively

And NEVER to FAILURE.

This does not mean you have to try to rip a 300 pound barbell off the floor and shove it over your head…

(There are set percentages of "heavy" that work best, which Alfonso showed me, and I'll show you.)

Or practice your Maltese and Iron Cross.

(There are ways to make your upper body and abs incredibly strong, without spending years mastering those skills, which I'll show you.)

Hop over a set of hurdles or jump off boxes…

(There are ways to train explosively for power without jumping, which I'll show you.)

Those are all great exercises to injure your lower back, destroy your rotator cuffs, or rupture your achilles heel, like my buddy Kyle did, doing box jumps down at his local "Box" when he was 40 pounds overweight from riding a desk for 10 years.

No, instead, I invite you to use the same thing my former client and buddy Paul Lyngso used…

They all used -

"The PFT Method"

"PFT" stands for "Power Fiber Training" and its sole goal is to target, train, and increase your Fast Twitch Muscle Fiber Mass, so that you get more muscular, stronger, and leaner, without extreme dieting, or ruining your health in the process.

But here’s what’s shocking:

Using The Power Fiber Training Method, none of these aforementioned men “dieted.”

AND -

Each of them was under higher-than-average stress levels at the time, which for most men, adds stomach fat and strips off muscle.

Paul was opening his first facility.

Carl was expanding his facility.

And John was the primary caregiver for his terminally ill father, who had Alzheimer’s Disease.

And Michael was not only running a multi-million dollar roofing company - he was "burning the midnight oil" writing his first book!

And No, Despite What The “Experts” Proclaim...

You Don’t Need Go Out Of Your Way To
“Lose Weight” or “Work On
Your Heart Health”
Either

After years of research at the Human Nutrition Research Center on Aging (HNRCA), at prestigious Tufts University, and sponsored by the U.S. Department of Agriculture, Dr. William Evans, PhD, and Dr. Irwin Rosenberg, MD, published their 10 Biomarkers for Vitality.

Here’s what no one is paying attention to, even though their evidence is conclusive:

# 8 was Blood Pressure.

# 7 was Cholesterol/HDL ratio.

And #5 was Aerobic Capacity.

And all three of those are related to “heart health.”

Weight loss?

That was #4 - Body Fat Percentage.

#2 was Strength.

And #1, Was Muscle Mass.

And that’s because without muscle, you have no strength.

And without strength, you can’t move.

And without moving, your heart health goes down the toilet…

But your poop doesn’t - it ends up in your diaper cause you’re in a nursing home about to end life the same way you entered - incapable of taking care of yourself.

How The PFT Method Builds Muscle And Strength Using Elite Power Athlete PRINCIPLES, Without
Injuring You Using
Their Exercises

The PFT Method is radically different from traditional “Over 40 Men’s Workouts.”

Instead of wearing you down and burning you out by overusing dubious and debunked methods like HIIT and bodybuilding style "training to failure"...

That can actually harm your health by jacking up your cortisol levels, interrupting your sleep, depositing stomach fat, and destroying your muscle... 

The PFT Method applies the PRINCIPLES of athletic power training, not just the EXERCISES, which is commonplace these days (box jumps, sled pushing, kipping muscle ups, elevating your heart rate to the “orange zone”... that sort of thing).

The PFT Method:

The Power Fiber Training Method is only found on this page in the
'EASY MUSCLE'
training manual.

Here’s What You Get Today
With The 'EASY MUSCLE'
Training Manual

COMPONENT 1: Easy Muscle Training Programs: SCHEDULE A, SCHEDULE B, SCHEDULE C (Value: $297) - 3x 8-week training programs (24 weeks total)

COMPONENT 2: Easy Muscle Training Journal (Value: $19)
Remember Peter Drucker’s words: “What gets measured gets managed.”

COMPONENT 3: “One Best [Power Fiber] Exercise” Quick Start Videos ($98)

COMPONENT 4: The Advanced "One Best Exercise" Deep Dive Videos ($199) - A battery-powered drill with multiple bits will help you screw the boards on your deck faster than a regular screwdriver. This advanced version of the "One Best Exercise" is like the battery-powered drill.

COMPONENT 5: The "Second Best Power Exercise" Deep Dive Videos ($199) - As the name describes, here's the #2 best power exercise for men over 40.

COMPONENT 6: EASY MUSCLE Exercise Video Resource Center ($99) - Demos and instructions for the exercises you'll be using inside the 'EASY MUSCLE' programs all in one easy-to-use, easy-to-find place.

TOTAL VALUE: $911

Your Discount: 95%

What’s Your Investment In
EASY MUSCLE?

How much will this cutting edge 24-week training program, training manual, special reports, and quick start videos cost you?

Less than $40.

$39

That’s right, less than dinner for you and your significant other at any halfway decent restaurant pretty much anywhere in the world.

30-Day "Easy" Guarantee

I'm so sure that Easy Muscle will work for you, if you don’t see and feel measurable results like Paul, Carl, and John did in your first 30 days, I'll happily refund you your purchase price.

Simply email me a copy of your training journal showing me you did the work, and we'll part friends. Deal?

Get started by clicking the button below.

2 Options If You’re On The Fence

Look, I get that what you read is… different. It’s certainly not the same thing anyone else I’ve seen is talking about.

Everyone else is spooking you with “Low T” stuff and then hooking you like a crack dealer on their monthly auto-ship supplements, that may, or may not work, depending on their “proprietary blend.” (They’re not telling you that their “spokesmen” are on T.R.T. - Testosterone Replacement Therapy.)

But right now you have 2 options:

Option 1: Keep doing what you’re doing.

Since you’re still reading this letter, chances are better than good you’re unsatisfied with your physical appearance or health, or both.

And what you’ve done in the past hasn’t worked for you, which is why, like many guys, you’re frustrated with your lack of results and your current situation.

And you need a change.

But if you keep walking down the same road, nothing is going to change, except you’ll get older.

And change - recapturing a strong, muscular, healthy body, and the confidence that comes with it…

… Change will get harder and harder and harder, until it’s virtually impossible.

Or, there’s -

Option 2: Let me do all the heavy lifting for you.

I’ve been training people from all over the world for the last 30+ years. Shoot, between 2001 and 2013, when I actually took the time to count them - I racked up over 25,000 hours of one-on-one personal training sessions.

Some of my clients I trained those entire twelve years, and one, I’ve been training since 2001! And I’ve even trained members of the US military special operations units. (My best friend is an Army Ranger and he just told me he wasted 8 years of his life doing CrossFit and HIIT style workouts, before he met me and we started training together.)

I’ve published books, created certifications and coaching programs, and presented at certifications and workshops all over the world - from the United States, throughout Europe, even Singapore and Australia.

I know what works, and what doesn’t.

When you grab your copy of 'EASY MUSCLE', you get a proven training plan, based upon decades of experience, that’s worked for over 4,159 other men just like you.

More importantly, you’ll know what NOT to do.

At this point, the ball’s in your court.

$39 isn’t going to make-or-break my life, but it may turn yours right-side up.

FAQs

Q: How long is each workout?

A: Each training session is 20 to 30 minutes long. You decide.

Q: How long is the 'EASY MUSCLE' program?

A: There are three (3) programs and each is 8 weeks long - so 24 weeks - 6 months worth of programs.

Q: What exercises are included?

A: Exercises that make you muscular, strong, and powerful. Popular exercises like squats, parallel dips, the “One Best (Power) Exercise,” the “Second Best (Power) Exercise,” and variations.

Q: What if I can’t do all the exercises listed in the program?

A: No worries - I’ve been doing this a long time. So I’ve provided alternative exercises for you.

Q: Do I need to work out at the gym or can I work out at home?

A: You can train at home or in the gym with dumbbells, barbells, kettlebells, bands, even sandbags. Your choice.

Q: Will Easy Muscle  work for people over 50?

A: Yes. John Grahill is over 50. It worked for him, it'll work for you. Incidentally, I'm in my late 40s, and Easy Muscle  programming seems to work BETTER for me the older I get. They seem to work better for my recovery.

Q: How long do I have to try this out?

A: You can have a 30-Day Money Back Guarantee. I fully expect you to see similar gains to Paul Lyngso, Carl Sipes, Michael O’Malley, and John Grahill. If for some strange reason you don't - email me at support@chasingstrength.com with a copy of your training log showing me your lack of progress, and I'll happily refund you and we'll part friends.

Thanks for reading this letter.

Stay Strong.

FTC DISCLAIMER:
Due to recent statements from the Federal Trade Commission, I must disclose what “typical” results using these programs will be. Typically, most people will become really excited after reading this sales letter and will purchase this product thinking it’s some sort of magical pill. They will either never print out the programs and do them, or do one workout and think it’s “too h-a-a-r-r-d” (said in the best whiney voice ever) and abandon their attempts.

So, the typical person will do nothing and “hope” for change. So their results will be zero. Your results, should you wish to “not be typical,” are completely dependent on your ability to actually do the work and follow through. Again, this is not a magic bullet. Unicorns do not exist. And there is no pot of gold at the end of the rainbow.

Testimonials, case studies, and examples found on this page are results that have been forwarded to us by users of 'EASY MUSCLE' products and related products, who have actually done the work, and are not intended to represent or guarantee that anyone will achieve the same or similar results, only show what's possible with follow through.