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4-Phase Cycle Predictably Re/Builds A Lean, Strong, Resilient and Healthy Body

STEP 1: Find your weaknesses and fix them

STEP 2: Get stronger

STEP 3: Get leaner

STEP 4: Get more muscular

PHASE 1: Find & Fix Your Weaknesses

This is exactly what it sounds like.

You take a step back and get rid of the issues that restrict you from moving the way you want or cause you pain.

Doing just this simple thing breaks you free - or can break you free from “The Pain Cycle” - 

… And  the “Pain-Cortisol-Bodyfat Cycle,” which looks like this:

Pain → Increases stress → Increases Cortisol → Increases Blood Glucose → Cells Starved of Glucose → Hunger signals sent to brain → Overeating → Unused glucose stored as fat →  Restricted Movement…


Many folks lose body fat - much to their surprise (and delight) in this phase simply because they escape those two Pain-Based cycles.

In fact, about 10 years ago, shortly after I developed this cycle, I took a perimenopausal 48-year old cancer survivor through this phase.

Her results astounded even me: She dropped 14 pounds in only 30 days!

Now will that happen to you? 

Who knows? Maybe… Maybe not…

But one thing’s for sure:

It’s amazing how the body responds when you “coax it” vs. “beat it” - give it what it needs vs. what you want from it.

PHASE 2:Get Stronger

Now that you can move better - the way you did when you were a kid - or close to it…

We train for strength.

And that’s because the stronger you are, the more work you do and can do.

And conveniently, the more work you do, everything else like sleep and calories being equal - 

You “magically” burn body fat, without really even trying. 

PHASE 3:Get Leaner

In this phase you take your newfound / restored movement capability and strength, and you actively work harder to burn off fat.

Remember, by the time you hit this phase, your whole body is working better - outside AND in.

This is because you’ve escaped those pain cycles and as a result, “little things” like digestion and carbohydrate utilization improves.  

Many people hit PRs - Personal Records - in this phase, even though that’s not “supposed” to happen in a fat loss phase. 

And that’s because you’re now moving better and stronger than you’ve been in quite some time.

And once you complete this phase you’re ready for the final phase -

PHASE 4: Get More Muscular

Here your body is “Primed” to grow muscle - which we need to actively train to keep and get after 30.

And that’s because if you just “run to stay in shape” or do nothing, you’ll lose your “valuable as gold” “power-muscle fibers” - the Type 2x and 2a fibers.

These are the fibers that help you lift more, run faster, jump higher, and react quickly.

These are the ones your body gets rid of at 10% per decade after 30…

And if you don’t train, you’ll lose 40% of them and look like a Christmas tree at age 70.

And after you complete this phase?

You repeat the cycle.

And it makes sense if you think about it.

After all, nature is on a cycle - Spring, Summer, Fall, Winter.

Athletes use a similar cycle: 

Off-Season → Pre-Season → Competition Season → Post-Season

When you follow the 4-Phase Cycle, you get leaner and stronger each year, while your friends who aren’t using it, will continue to “show their age”...

And complain about their rotator cuff injuries and their upcoming knee replacements..

Honestly, this is the closest thing to “rewinding the clock”... 

“Turning back time”...

You may be wondering how to put these different phases together.

The good news is you don't have to.

It's All Put Together For You Inside...

What's The Difference Between Kettlebell 365 and INEVITABLE STRENGTH?

Kettlebell 365 was based on "older" movement restoration technology - what I call "Original Strength 2.0." It was the Original Strength Resets that I'd started tinkering with on my own.

Inevitable Strength is the integration of my custom strength programming interwoven with my new (as of 2019) movement restoration program, The P3 Protocol. 

Simply pick the option that works best for you:

Furthermore, since you’ve most likely used my programming before, you know that my programming “delivers the goods.”

Your Choice Of Membership Option: 


  • Programming
  • Video Explanations



  • Programming
  • Video Explanations
  • Training Logs



  • Programming
  • Video Explanations
  • Training Logs
  • Nutrition


Go ahead and choose your membership option now.

There’s no long term commitment. And you many cancel at any time. (Although I'm not sure why you would because you'll be feeling like a new man or woman.)

However, if you decide to cancel your membership, you will not be allowed to sign up in the future, because I'm only interested in working with folks who are serious about their strength and health in both the short-term and the long run.

 Stay Strong.

Due to recent statements from the Federal Trade Commission, I must disclose what “typical” results using these programs will be. Typically, most people will become really excited after reading this sales letter and will purchase this product thinking it’s some sort of magical pill. They will either never print out the programs and do them, or do one workout and think it’s “too h-a-a-r-r-d” (said in the best whiney voice ever) and abandon their attempts.

So, the typical person will do nothing and “hope” for change. So their results will be zero. Your results, should you wish to “not be typical,” are completely dependent on your ability to actually do the work and follow through. Again, this is not a magic bullet. Unicorns do not exist. And there is no pot of gold at the end of the rainbow.

Testimonials, case studies, and examples found on this page are results that have been forwarded to us by users of 'EASY MUSCLE' products and related products, who have actually done the work, and are not intended to represent or guarantee that anyone will achieve the same or similar results, only show what's possible with follow through.