For Men and Women Who Struggle With "Eating Healthy"...

"Why Is It So Darn Hard To Lose Weight... And Why Is It So Easy To 'Gain It Back?'" 

If you've ever spent any time on the "Weight Loss Merry-Go-Round" - counting calories, eating bland food, chipping away a few measly pounds or kilos... 

Gaining them back... losing them again... gaining them back... to the point of throwing up your hands and quitting...

There’s a very good reason for this and I’m happy to share what I’ve discovered with you.

First, some quick background…

Geoff Neupert: Stopped eating "healthy" tuna and rice.

Back in 1990 I entered Rutgers University as a freshman. The main campus in New Brunswick is made up of 5 different colleges. On the corner where Douglas College and Cook College meet, stood a multi-story brick building called the “Nabisco Food Science” building.

It made me curious when I first saw it - “Why does Ritz Crackers have a building here” I thought to myself. And then went on my merry way.

It wasn’t until maybe a decade or so later, I learned about...

The Hyper-Palatability of Foods

My dad loved Ritz crackers with cheese on them. It’s one of my childhood memories. So did my grandfather. And admittedly, I thought they were pretty good too.

And that’s for good reason:

It turns out the “Big Food” companies like Nabisco have studied the human brain and found the perfect combination of tastes, of flavors, of ingredients, chemicals and additives, that light up the “pleasure centers” called the nucleus accumbens in your brain.

Big Food has found that manipulating the perfect combination of salty and sweet stimulates this pleasure center and releases dopamine - the “feel good” neurotransmitter.

This is why “junk food” “feels” so good.

In fact, Big Food throws this in our faces. Back in the 1980s Lay’s potato chips even had commercials daring us -

“Bet You Can’t Eat Just One”

And as a result, our brains become “rewired” to crave these types of foods.

Which is why it is indeed so hard to “eat just one.” In fact, it explains why we often "accidentally" polish off a whole bag of chips, or a whole sleeve of cookies without even knowing it.

We end up like a rat in an experiment constantly hitting the "sugar button" to get his fix.

This is one of the reasons why “eating healthy” is so hard to do -

Most “healthy food” just doesn’t taste as good as Big Food’s engineered “Franken-foods.”

It doesn’t create the same “feel good” dopamine response that eating junk food does.

Conspiracy Theory or Coincidence?

Now I know all this sounds like some kind of "conspiracy theory."

But a new 2024 study published in the Obesity[1] journal discovered that HPF's - Hyper-Palatable Foods - increased by 14% in the US food supply - from 55% to 69% between 1988 and 2018.

"Coincidentally," we can see that the prevalence of obesity has increased by more than 14% between 1988 and 2018...

... From about 23% to about 42%.

Another downside is that these types of foods are “energy dense” - they have way more calories than you need, but they are not “nutrient dense.”

What that means is that they are lacking many of the essential vitamins and minerals found in “whole foods” that are necessary to keep your cells and therefore your organs healthy and running at 100%.

Speaking of organs…

Many of these Franken-foods are loaded with partially hydrogenated, unstable, highly reactive seed and vegetable oils - like rapeseed, safflower, soybean, sunflower, and even canola

… All of which have been associated with increased inflammatory blood markers[2] and can -

Cause Chronic Cellular Inflammation

Chronic inflammation is when your immune system works overtime for too long. Your immune system fights germs and disease, destroys damaged cells.

"Normal" inflammation helps you heal from a cut, fight off a cold, and even build muscle. It's like a light switch - it's "turned on" and "turned off." But chronic inflammation doesn't stop once it "turns on." It keeps going.

And it hurts your body over time. It can lead to heart disease, diabetes, certain cancers, arthritis, and even stomach issues, like ulcers.

Of course, we all "know" that “healthy eating,” can reduce both overall caloric intake and chronic inflammation.

And as a result, lose body fat.

But many of us have tried to "eat healthy" too many times in the past and failed.

Maybe, like me, you’ve even tried living off -

Tuna and Broccoli - YUCK!

You're right - it does look like the dog just threw up in the back yard...

What a horrid combination!

So what are we supposed to do?

Embrace the “bodybuilding lifestyle” and carry around coolers laden with tupperware full of smelly tuna and broccoli anyway?

Eat boiled chicken and rice?

Celery and rice cakes?

No thanks.

I’m guessing you’ll pass too.

Most “healthy eating” is a boring, tasteless wasteland of will-power and futile self-discipline.

Yes, you cut your calories, but you never satisfy your cravings

Which is why you end up with late-night pantry binges and weekend beer-fests laced with guilt, shame, and hopelessness.

There has to be a better answer than the “Diet Merry-Go-Round”. Fortunately, there is.

Introducing…

DELICIOUS, HEALTHY, EASY-TO-MAKE
RECIPE PACKS

These delicious Recipe Packs eliminate the guesswork around eating healthy especially for losing fat and getting leaner.

And that certainty reduces the stress associated with “eating healthy,” especially when it comes to “losing weight.”

Research from the past 13+ years indicates that meal planning can make it easier to lose weight - excess body fat - faster.

  • Beruchashvili (2013) found that dieters who view planning as a de-stressing aid are more likely to succeed in weight loss.[4] 
  • Wing (1996) further supported this, showing that providing structured meal plans and grocery lists significantly improved weight loss in a behavioral treatment program.[5]
  • Luszczynska (2007) and Dombrowski (2016) both found that the use of more specific plans, particularly for dietary behaviors, were associated with greater weight reduction.[6][7]

The simplest - if not easiest way to get rid of fat - and keep it off - is by eating a variety of pre-planned, delicious healthy meals containing “near perfect” combinations of protein, carbohydrates, and fat.

Don’t worry - I’ve got you covered.

Simply choose any one or more of the following “Recipe Packs” based upon your current lifestyle and goals, including:

High Protein Recipe Pack

Low Carb Recipe Pack

Gluten Free Recipe Pack

Vegetarian Recipe Pack

Vegan Recipe Pack

Smoothie Recipe Pack

And…

The 5-Ingredient Recipe Pack

Here’s what’s included in each menu pack:

  • Up to 58 recipes (depending on the Meal Pack) - Lots of variety and no more bland meals!
  • 2x Sample Weekly Meal Planners - Including Breakfast, Lunch, Dinner and an Afternoon Snack - Eat like a King or Queen at every meal!
  • 2x Weekly Shopping Lists - One for each of the Sample Weekly Meal Plans, including fruits, vegetables, meat, dairy, grains, seeds, nuts, spices, condiments, and any miscellaneous items you might need - No more waste!
  • How many servings each meal provides - Cook for yourself, or your whole family!
  • Macronutrient breakdowns - how many total calories, grams of carbs, fats, and protein are in each meal serving - No more guesswork!
Prep Time, Cook Time, and Macronutrients

Prep Time, Cook Time, and Macronutrients Per Serving

  • How to prepare each meal - step-by-step - No more fumbling around!
  • Prep time and cooking time - So you’re not caught off guard and run out of time!
  • MyFitnessPal Barcode - So you can scan your meal into your app for easy tracking and easy management!

Getting Started Is As Easy As “1-2-3”

  1. Choose your menu pack
  2. Checkout
  3. Download your menu pack to your device

And you’re on your way!

Select your Meal Pack by clicking the “Buy Now” button under the Meal Pack of your choice below.

Or, if you prefer to grab more than one Recipe Pack, take advantage of the discounted Combo Recipe Packs below:

Combo Recipe Pack 1:
High Protein, Low-Carb, Smoothie 
(Save 20%) - $33.50

Combo Recipe Pack 2:
Gluten Free, Low-Carb, Smoothie 
(Save 20%) - $33.50

Combo Recipe Pack 3:
Vegan, Vegetarian, Smoothie
(Save 20%) - $33.50

Combo Recipe Pack 4:
5-Ingredient, High-Protein, Smoothie 
(Save 20%) - $33.50

Combo Recipe Pack 5:
All 7 Recipe Packs 
(Save 30%) - $68.50

FAQs

Q: How are these Meal Packs delivered?

Digitally in a PDF format. You can access them on any device.

Q: Can I buy more than one Meal Pack?

Of course.

Q: Can I customize these meal plans?

Sure. But don’t ask me how, cause I’m not a chef! I just follow directions.

Q: Can I get a refund if I don’t like them?

I guess. But there are at least 30 of them for you to taste and see, so if your goal going into this is to get a refund, please don’t buy any of the Meal Packs, ok? It’s just a big waste of time for everybody.

Q: Do you guarantee I’ll lose weight using these Meal Packs?

No. And that’s because I can’t guarantee that you know how to follow directions or that you know how to measure serving sizes. If you eat 4 servings instead of one and justify it by saying, “Yeah, but I’m eating healthy” then again, I cannot help you out. At the end of the day, calories matter. These Meal Packs help you make the most of the calories you are eating. 

Q: Do I need to workout while using these Meal Packs?

No, but in order to be healthy, fit, and strong, I recommend it.

Q: How long do I have access to my purchase?

Forever. It’s a digital download. After your purchase you’ll receive a download link and be redirected to a download page, just for backup. 

Q: Can I buy more than one pack for a discount?

Yes, there are different Combo Packs for you to purchase:

Combo Recipe Pack 1: High Protein, Low-Carb, Smoothie (Save 20%) - $33.50

Combo Recipe Pack 2: Gluten Free, Low-Carb, Smoothie (Save 20%) - $33.50

Combo Recipe Pack 3: Vegan, Vegetarian, Smoothie (Save 20%) - $33.50

Combo Recipe Pack 4: 5-Ingredient, High-Protein, Smoothie (Save 20%) - $33.50

Combo Recipe Pack 5: All 7 Recipe Packs (Save 30%) - $68.50

Q: How do I buy all the Recipe Packs?

Grab the “All 7 Recipe Packs” Combo Pack.

Combo Recipe Pack 5: All 7 Recipe Packs (Save 30%) - $68.50

Thanks for reading this letter. 

If you have any other questions, feel free to email me at "support@chasingstrength.com."

Stay Strong,

REFERENCES:

[1] Sutton CA, Stratton M, L'Insalata AM, Fazzino TL. Ultraprocessed, hyper-palatable, and high energy density foods: Prevalence and distinction across 30 years in the United States. Obesity (Silver Spring). 2024 Jan;32(1):166-175. doi: 10.1002/oby.23897. Epub 2023 Oct 4. PMID: 37794529.

[2] Esmaillzadeh A, Azadbakht L. Home use of vegetable oils, markers of systemic inflammation, and endothelial dysfunction among women. Am J Clin Nutr. 2008 Oct;88(4):913-21. doi: 10.1093/ajcn/88.4.913. PMID: 18842776.

[3] Mozaffarian, Dariush, Martijn B. Katan, Alberto Ascherio, Meir J Stampfer and Walter C. Willett. “Trans fatty acids and cardiovascular disease.” The New England journal of medicine 354 15 (2006): 1601-13 .

[4] Beruchashvili, Mariam and Risto Johannes Moisio. “Is Planning an Aid or an Obstacle? Examining the Role of Consumers' Lay Theories in Weight Loss.” Journal of Consumer Affairs 47 (2013): 404-431.

[5] Wing, Rena R., Robert W. Jeffery, Lisa R. Burton, Carolyn Thorson, Nissinoff Ks and Judith E. Baxter. “Food provision vs structured meal plans in the behavioral treatment of obesity.” International journal of obesity and related metabolic disorders : journal of the International Association for the Study of Obesity 20 1 (1996): 56-62 .

[6] Luszczynska, Aleksandra, Anna Sobczyk and Charles Abraham. “Planning to lose weight: randomized controlled trial of an implementation intention prompt to enhance weight reduction among overweight and obese women.” Health psychology : official journal of the Division of Health Psychology, American Psychological Association 26 4 (2007): 507-12 .

[7] Dombrowski, Stephan U., Ronit Endevelt, David M. Steinberg and Yael Benyamini. “Do more specific plans help you lose weight? Examining the relationship between plan specificity, weight loss goals, and plan content in the context of a weight management programme.” British journal of health psychology 21 4 (2016): 989-1005 .