For Any Man or Woman Over 35 Who Struggles To Lose Weight: Now You Can...

"Eat More. Lose Fat." 

Eating the right delicious meals packed with nutrients that stimulate fat-burning and satisfy your cravings is the key to getting rid of unwanted body fat.  

The Truth is, no matter how hard you workout, you'll never have a flat stomach, thin waist, or six-pack abs if you don't "get your nutrition right."

Have you heard this saying before:
"Abs are built in the gym and revealed in the kitchen?"

Simple research-backed solution "hidden in plain sight" kills your cravings, strips off body fat, and balances your anabolic hormones.

You may have heard the saying, 'Abs are built in the gym, but revealed in the kitchen.'

While that is true, the reason it's so hard to 'reveal them in the kitchen' is because you've been PURPOSEFULLY TRICKED.

The Problem Is: You've been PURPOSEFULLY TRICKED.

Dear Friend,

Do you struggle to lose weight and keep it off?

Would you like to finally get off the "Weight-loss Rollercoaster" - seeing your weight go up and down... up and down... up and down...?

And would you finally like to be in control of how much weight you lose and when?

Well, you're not alone

Over 73% of Americans are in the same boat - categorized as either "overweight" or "obese."

And there's a very sinister reason why...

Modern Western Foods Are 'Engineered' To Make You Addicted To Them

... So you keep buying them and make the food companies lots of money.

Let me explain.

Back in 1990 I entered Rutgers University as a freshman. The main campus in New Brunswick is made up of 5 different colleges. On the corner where Douglas College and Cook College meet, stood a multi-story brick building called the “Nabisco Food Science” building.

It made me curious when I first saw it and thought to myself -

“Why does Ritz Crackers have a building here?”

And then went on my merry way.

See, both my dad and grandfather loved Ritz crackers with cheese on them. On the weekends, they'd have them with a beer for lunch. It’s one of my childhood memories. And guess what? I thought Ritz crackers with cheese were pretty good too. 

It wasn’t until maybe a decade or so later, I learned about...

The "Addictive Nature" of Foods

The Hyper-Palatability of Foods

Why Food Tastes So Good: Hyper-Palatability

It turns out the “Big Food” companies like Nabisco have studied the human brain and found the perfect combination of tastes, of flavors, of ingredients, chemicals and additives, that light up the “pleasure centers” called the nucleus accumbens in your brain.

Big Food has found that manipulating the perfect combination of salty and sweet stimulates this pleasure center and releases dopamine - the “feel good” neurotransmitter.

This is why “junk food” “feels” so good.

In fact, Big Food throws this in our faces. Back in the 1980s Lay’s potato chips even had commercials daring us -

“Bet You Can’t Eat Just One”

And as a result, our brains become “rewired” to crave these types of foods.

Which is why it is indeed so hard to “eat just one.” In fact, it explains why we often "accidentally" polish off a whole bag of chips, or a whole sleeve of cookies without even knowing it.

We end up like a rat in an experiment constantly hitting the "sugar button" to get his fix.

This is one of the reasons why “eating healthy” is so hard to do -

Most “healthy food” just doesn’t taste as good as Big Food’s engineered “Franken-foods.”

It doesn’t create the same “feel good” dopamine response that eating junk food does.

Conspiracy Theory or Coincidence?

Now I know all this sounds like some kind of "conspiracy theory."

But a new 2024 study published in the Obesity[1] journal discovered that HPF's - Hyper-Palatable Foods - increased by 14% in the US food supply - from 55% to 69% between 1988 and 2018.

"Coincidentally," we can see that the prevalence of obesity has increased by more than 14% between 1988 and 2018...

... From about 23% to about 42%.

Why Do Engineered Foods Make You Fat?

3 Reasons Engineered Foods Make You Fat?

REASON #1: These foods are “energy dense” - they have way more calories than you need, but they are not “nutrient dense.”

That means is that they are lacking many of the essential vitamins and minerals found in “whole foods” that are necessary to keep your cells and organs healthy and running at 100%.

As a result, your body becomes "overfed," but "undernourished."

Which is one of the reasons you end up hungry a few hours after you've eaten them.

So you're consuming extra "empty" calories you don't need - kind of like a cow being fattened up on a feedlot getting ready for market.


REASON #2: Many of these Franken-foods are loaded with partially hydrogenated, unstable, highly reactive seed and vegetable oils - like rapeseed, safflower, soybean, sunflower, and even canola

… All of which have been associated with increased inflammatory blood markers[2] and can -

… Which is very bad news because it turns out that... 

Vegetable Oils Can Damage Your Health and
Cause Fat Gain

Research[2] demonstrates that diets heavy in refined vegetable oils create chronic inflammation. That's when your immune system works overtime for too long. Your immune system fights germs and disease, destroys damaged cells.

"Normal" inflammation helps you heal from a cut, fight off a cold, and even build muscle. It's like a light switch - it's "turned on" and "turned off." But chronic inflammation doesn't stop once it "turns on." It keeps going.

And it damages your body over time. 

Chronic inflammation leads to heart disease, insulin resistance, Type-2 diabetes, certain cancers, arthritis, and even stomach issues, like ulcers.

Stuck In The Chronic Cellular Inflammation 
and Fat Gain Cycle

It turns out our bodies run on many different cycles - both positive and negative.

There's a 'Cellular Inflammation-Fat-Gain Cycle' too.

As cellular inflammation increases from eating these highly-processed, vegetable oil-laden "Franken-foods"...

All of which creates the following "fat-producing" dysfunctions in your body:

  • Increased pro-inflammatory markers: IL-6, Tumor Necrosis Factor, C-Reactive Protein 
  • Increased insulin resistance
  • Decreased blood sugar regulation
  • Increased fat accumulation in the liver

As a result, your body cannot store blood sugar correctly in its cells.

So, it creates NEW fat cells to store this sugar to keep it from damaging organs.

  • Increased appetite dysfunction: Your get more hungry more often
  • Increased leptin resistance: Leptin is your "I'm no longer hungry" hormone
  • Decreased metabolism

And as a result, your body thinks it's starving, which is why you may get hungry, even though you're not dieting.

But many of us have tried to "eat healthy" too many times in the past and failed.

Maybe, like me, you’ve even tried living off -

Tuna and Broccoli - YUCK!

You're right - it does look like the dog just threw up in the back yard...

What a horrid combination!

So what are we supposed to do?

Embrace the “bodybuilding lifestyle” and carry around coolers laden with tupperware full of smelly tuna and broccoli anyway?

Eat boiled chicken and rice?

Celery and rice cakes?

No thanks.

I’m guessing you’ll pass too.

Most “healthy eating” is a boring, tasteless wasteland of will-power and futile self-discipline.

Yes, you cut your calories, but you never satisfy your cravings

Which is why you end up with late-night pantry binges and weekend beer-fests laced with guilt, shame, and hopelessness.

There has to be a better answer than the “Diet Merry-Go-Round”. Fortunately, there is.


Fuel Your Body Vital Nutrients, Kill Your Cravings, and Burn Stubborn Fat


These delicious Recipe Packs eliminate the guesswork around eating healthy especially for losing fat and getting leaner.

And that certainty reduces the stress associated with “eating healthy,” especially when it comes to “losing weight.”

Research from the past 13+ years indicates that meal planning can make it easier to lose weight - excess body fat - faster.

  • Beruchashvili (2013) found that dieters who view planning as a de-stressing aid are more likely to succeed in weight loss.[4] 
  • Wing (1996) further supported this, showing that providing structured meal plans and grocery lists significantly improved weight loss in a behavioral treatment program.[5]
  • Luszczynska (2007) and Dombrowski (2016) both found that the use of more specific plans, particularly for dietary behaviors, were associated with greater weight reduction.[6][7]

The simplest - if not easiest way to get rid of fat - and keep it off - is by eating a variety of pre-planned, delicious healthy meals containing “near perfect” combinations of protein, carbohydrates, and fat.

Don’t worry - I’ve got you covered.

Simply choose any one or more of the following “Recipe Packs” based upon your current lifestyle and goals, including:

High Protein Recipe Pack

Low Carb Recipe Pack

Gluten Free Recipe Pack

Vegetarian Recipe Pack

Vegan Recipe Pack

Smoothie Recipe Pack


The 5-Ingredient Recipe Pack

Here’s what’s included in each menu pack:

  • Up to 58 recipes (depending on the Meal Pack) - Lots of variety and no more bland meals!
  • 2x Sample Weekly Meal Planners - Including Breakfast, Lunch, Dinner and an Afternoon Snack - Eat like a King or Queen at every meal!
  • 2x Weekly Shopping Lists - One for each of the Sample Weekly Meal Plans, including fruits, vegetables, meat, dairy, grains, seeds, nuts, spices, condiments, and any miscellaneous items you might need - No more waste!
  • How many servings each meal provides - Cook for yourself, or your whole family!
  • Macronutrient breakdowns - how many total calories, grams of carbs, fats, and protein are in each meal serving - No more guesswork!
Prep Time, Cook Time, and Macronutrients

Prep Time, Cook Time, and Macronutrients Per Serving

  • How to prepare each meal - step-by-step - No more fumbling around!
  • Prep time and cooking time - So you’re not caught off guard and run out of time!
  • MyFitnessPal Barcode - So you can scan your meal into your app for easy tracking and easy management!

Getting Started Is As Easy As “1-2-3”

  1. Choose your menu pack
  2. Checkout
  3. Download your menu pack to your device

And you’re on your way!

Select your Meal Pack by clicking the “Buy Now” button under the Meal Pack of your choice below.

Or, if you prefer to grab more than one Recipe Pack, take advantage of the discounted Combo Recipe Packs below:

Combo Recipe Pack 1:
High Protein, Low-Carb, Smoothie 
(Save 20%) - $33.50

Combo Recipe Pack 2:
Gluten Free, Low-Carb, Smoothie 
(Save 20%) - $33.50

Combo Recipe Pack 3:
Vegan, Vegetarian, Smoothie
(Save 20%) - $33.50

Combo Recipe Pack 4:
5-Ingredient, High-Protein, Smoothie 
(Save 20%) - $33.50

Combo Recipe Pack 5:
All 7 Recipe Packs 
(Save 30%) - $68.50


Q: How are these Meal Packs delivered?

Digitally in a PDF format. You can access them on any device.

Q: Can I buy more than one Meal Pack?

Of course.

Q: Can I customize these meal plans?

Sure. But don’t ask me how, cause I’m not a chef! I just follow directions.

Q: Can I get a refund if I don’t like them?

I guess. But there are at least 30 of them for you to taste and see, so if your goal going into this is to get a refund, please don’t buy any of the Meal Packs, ok? It’s just a big waste of time for everybody.

Q: Do you guarantee I’ll lose weight using these Meal Packs?

No. And that’s because I can’t guarantee that you know how to follow directions or that you know how to measure serving sizes. If you eat 4 servings instead of one and justify it by saying, “Yeah, but I’m eating healthy” then again, I cannot help you out. At the end of the day, calories matter. These Meal Packs help you make the most of the calories you are eating. 

Q: Do I need to workout while using these Meal Packs?

No, but in order to be healthy, fit, and strong, I recommend it.

Q: How long do I have access to my purchase?

Forever. It’s a digital download. After your purchase you’ll receive a download link and be redirected to a download page, just for backup. 

Q: Can I buy more than one pack for a discount?

Yes, there are different Combo Packs for you to purchase:

Combo Recipe Pack 1: High Protein, Low-Carb, Smoothie (Save 20%) - $33.50

Combo Recipe Pack 2: Gluten Free, Low-Carb, Smoothie (Save 20%) - $33.50

Combo Recipe Pack 3: Vegan, Vegetarian, Smoothie (Save 20%) - $33.50

Combo Recipe Pack 4: 5-Ingredient, High-Protein, Smoothie (Save 20%) - $33.50

Combo Recipe Pack 5: All 7 Recipe Packs (Save 30%) - $68.50

Q: How do I buy all the Recipe Packs?

Grab the “All 7 Recipe Packs” Combo Pack.

Combo Recipe Pack 5: All 7 Recipe Packs (Save 30%) - $68.50

Thanks for reading this letter. 

If you have any other questions, feel free to email me at ""

Stay Strong,


[1] Sutton CA, Stratton M, L'Insalata AM, Fazzino TL. Ultraprocessed, hyper-palatable, and high energy density foods: Prevalence and distinction across 30 years in the United States. Obesity (Silver Spring). 2024 Jan;32(1):166-175. doi: 10.1002/oby.23897. Epub 2023 Oct 4. PMID: 37794529.

[2] Esmaillzadeh A, Azadbakht L. Home use of vegetable oils, markers of systemic inflammation, and endothelial dysfunction among women. Am J Clin Nutr. 2008 Oct;88(4):913-21. doi: 10.1093/ajcn/88.4.913. PMID: 18842776.

[3] Mozaffarian, Dariush, Martijn B. Katan, Alberto Ascherio, Meir J Stampfer and Walter C. Willett. “Trans fatty acids and cardiovascular disease.” The New England journal of medicine 354 15 (2006): 1601-13 .

[4] Beruchashvili, Mariam and Risto Johannes Moisio. “Is Planning an Aid or an Obstacle? Examining the Role of Consumers' Lay Theories in Weight Loss.” Journal of Consumer Affairs 47 (2013): 404-431.

[5] Wing, Rena R., Robert W. Jeffery, Lisa R. Burton, Carolyn Thorson, Nissinoff Ks and Judith E. Baxter. “Food provision vs structured meal plans in the behavioral treatment of obesity.” International journal of obesity and related metabolic disorders : journal of the International Association for the Study of Obesity 20 1 (1996): 56-62 .

[6] Luszczynska, Aleksandra, Anna Sobczyk and Charles Abraham. “Planning to lose weight: randomized controlled trial of an implementation intention prompt to enhance weight reduction among overweight and obese women.” Health psychology : official journal of the Division of Health Psychology, American Psychological Association 26 4 (2007): 507-12 .

[7] Dombrowski, Stephan U., Ronit Endevelt, David M. Steinberg and Yael Benyamini. “Do more specific plans help you lose weight? Examining the relationship between plan specificity, weight loss goals, and plan content in the context of a weight management programme.” British journal of health psychology 21 4 (2016): 989-1005 .