Attention Busy Men (and certain 'Tough Women') Over 40 Who Are Trying To Get Back In Shape or Get In Better Shape…
"The Top 3 Workout Mistakes Busy Men (and Women) Over 40 Make When Trying to Lose Fat, Build Muscle, and Get Stronger..."
Dear Friend,
Do you find yourself with less time than you want to work out?
Do you feel exhausted after working out the traditional way?
Would you like to know how 10s of thousands of men just like you all over the world are burning off unwanted stomach fat and building muscle in just 90 minutes a week?
If so, keep reading because this short letter will be the most important letter you read all year.
And yes, I know some of this, if not all of it, may sound like BS marketing hype.
So, as I said, I’ll be brief.
In this short letter,
1 - I’ll show you 3 mistakes men (and certain 'tough women') over 40 make when working out.
2 - I’ll show you proof that what I’m claiming works.
3 - And then I’ll show you how to get this new workout system today.
Deal?
If so, keep reading.
THE PROBLEM:
Men over 40 are generally using one (or more) "Old School" training methods that fall into 3 broad categories of mistakes.
These methods leave them sore, hungry, and too tired to spend meaningful quality time with their wives, kids, and families.
MISTAKE #1: Relying on Bodybuilding Methods
There’s no doubt that traditional bodybuilding methods work for building muscle and losing fat.
But they’re more suited to professional bodybuilders using steroids, and guys in their late teens and early 20s whose hormones are raging, who have the luxury of spending 5 hours or more in the gym each week.
Why?
Almost all bodybuilding methods rely on “training to failure.”
In the last 20+ years, the scientific research has demonstrated that training to failure is but one way to build muscle.
But it's not the only way. And nor is it the best way.
Scientific research has also demonstrated at least 10 reasons why training to failure is counterproductive for most of us over 40.
Here are the top 5:
1. Training to failure suppresses your anabolic hormones
Testosterone and IGF-1, which build muscle and burn fat. [1]
2. Training to failure increases the nucleotide, AMP (Adenosine Monophosphate)
Which then signals a decrease in protein synthesis (muscle building). [2] The exact opposite of what we’re looking for.
3. Training to failure increases “central fatigue” [3]—that overall exhausted feeling
Which then decreases performance during your workout along with overall energy levels.
4. Training to failure increases cortisol production [4]
Too much circulating cortisol has been shown to increase stomach fat. [5]
5. Training to failure can deplete your most important muscle fibers
... Your fast twitch fibers, from having chronically elevated cortisol levels. [6]
So, as a guy over 40, if you want to decrease your muscle-building ability, your performance in the gym, elevate your cortisol levels, increase your stomach fat and feel sore and tired all the time, and even pick up some unwanted injuries...
Then keep training to failure.
MISTAKE #2: Using Too Much H.I.I.T. (High Intensity Interval Training)
HIIT has become all the rage lately for “time efficient” training and “burning fat” and “increasing VO2Max”.
The problem is, HIIT was designed as a peaking strategy for distance runners (also in their 20s) who had a large aerobic base (and healthy hearts) from running hours a week.
The truth is, performed incorrectly by using the wrong work and rest periods, and the wrong exercises, like calisthenics (bodyweight exercises) HIIT can be destructive.
Here is the what the latest scientific research shows us about the downsides of HIIT:
1 - Too much HIIT spikes your cortisol levels and keep them elevated.[16]
As you've already seen, chronically elevated cortisol levels contribute to increased stomach fat.
2 - Too much HIIT increases free radicals, which damage your mitochondria[16]
... Your “cellular powerhouses” and ages you faster.
3 - Too much HIIT decreases your glucose tolerance, which is your body’s ability to use blood sugar.[17]
The inability to properly use blood sugar is associated with pre-diabetes and diabetes type 2.
4 - Too much HIIT creates chronically elevated adrenaline levels, which can cause sleeplessness and even insomnia[16]
Remember, sleep is how you recover from your workouts. If you can't sleep, you won't recover. And that stresses your body out even more.
5 - Too much HIIT - especially when used for resistance training like bodyweight exercises (which is a very popular prescription)...
Changes the strain on your heart and can thicken your heart wall, making it less elastic.[18]
This decreases the amount of blood it pumps per beat, leading to heart disease, stroke, even death from heart attack.
MISTAKE # 3: “Training Like An Athlete”
This is another popular workout approach.
It involves jumping on boxes, speed ladders, timed workout sets, and generally elevating the heart rate close to near maximum levels.
In many cases, this is just another form of HIIT, but with the following increased elements of danger:
1 - Extreme muscle soreness from inappropriate set duration
2 - Joint injuries from high impact activities like plyometrics, box jumps, and sprinting or racing the clock and using less than optimal exercise technique and improper coaching
3 - Muscle/tendon strains and ruptures, also from high impact activities like plyometrics, box jumps, and sprinting, because the body hasn’t been conditioned for such activities
4 - Excessive fatigue from large amounts of work in short periods of time
Fortunately, there's a new way men over 40, 50, even 60 are using that doesn't take hours in the gym or cause them to sacrifice their family life to recapture their health and fitness.
In fact, it only takes 90 minutes (1.5 hours) a week.
THE SOLUTION:
The P.F.T. Method
The P.F.T. Method stands for the Power Fiber Training Method.
"Power Fiber" or "Power Fibers" are your fast twitch muscle fibers - 2x (also called 2b) and 2a.
They are your most important skeletal muscle fibers.
They are responsible for you lifting heavy objects and lifting things or moving things explosively.
Men lose 10% of their muscle mass per decade, over the age of 30. This muscle loss comes exclusively from their fast-twitch fibers.
And that explains why you become weaker, smaller, and slower as you age.
Furthermore, research also shows the more fast twitch muscle fibers you have, the faster your metabolism, increased insulin sensitivity, increased glucose (sugar/carbohydrate) tolerance, and the easier it is to reduce body fat while working out less.
This also explains why elite power athletes like Olympic Weightlifters, Throwers, Jumpers, and Sprinters are all so lean.
Here's How The P.F.T. Method Targets
Your Fast Twitch Muscle Fibers
There are only 2 methods you can use to train your fast-twitch fibers:
[1] Lift Heavy
[2] Move / Lift Explosively.
When you use traditional methods like bodybuilding training, HIIT, or most "Train Like An Athlete" programs, you tire out your fast-twitch muscle fibers and start using your slow-twitch endurance fibers.
The P.F.T. Method uses 3 mechanisms to ensure you use your fast-twitch muscle fibers.
1. The Repetition Max (RM)
2. VariableLoading
3. Autoregulation
Let’s take a closer look at each...
[1] The Repetition Max (RM)
I’ve been using this simple training concept from almost “Day 1” of my training back in 1989. The concept is simple: Pick a number - like 5, and perform the heaviest load you can for that number.
A 5RM is a 5 rep max - a weight you can safely lift a maximum of 5 times before your technique crumbles.
RMs are great training tools because they allow you to train hard, and heavy, without burning out your Central Nervous System. And as you’ll recall, training heavy is one of the two ways you recruit your fast twitch muscle fibers.
Furthermore, RMs allow us to use percentages of fixed loads - like kettlebells, or sandbags, or limited size dumbbells, resistance bands, or even limited plates for your barbell... Which is super important for those of us training at home with limited equipment.
... So our bodies adapt to the load - making the load feel easy - but not the stimulus. This is the key to adaptation - making progress.
Finally, RMs allow you to measure progress quickly - week-to-week - as well, especially when you use -
[2] Variable Loading
Variable Loading was used by the Soviet Weightlifting Teams in the 1970s and 80s and has been recently re-popularized by StrongFirst’s PlanStrong programming and Johnny Parker’s book, The System.
In traditional American strength programming, volume and intensity are coupled - as volume decreases, intensity increases, and vice versa.
This usually happens across a given training cycle, ending with the heaviest weights possible. This is known as Linear Periodization.
In Variable Loading, volume and intensity are not related. They change and may seem random. And many times, heavy weights are strategically planned across a training cycle.
The Soviets demonstrated that Variable Loading produced 61% greater results in strength than traditional Linear Periodization.
What drives the Variable Loading in the P.F.T. Method is -
[3] Autoregulation
Autoregulation is when the output during a training session is governed by the athlete/trainee, based on a “loose” or predetermined set criteria or guidelines.
Specifically using the P.F.T. Method, the trainee uses a predetermined number of reps per set and training session length, but he dictates the rest between sets, and therefore the total number of sets and the amount of work performed per session.
On “good” days, you can “push hard” and do a lot of work. On “bad” days, you can “coast” and do a bare minimum. Both contribute to training variability and therefore faster progress.
To do this, we use 6 specific “guardrails” - criteria/guidelines to keep you from pushing too hard and burning yourself out.
The P.F.T. Method Is Found Inside A Comprehensive Series of Training Programs Called...
'EASY MUSCLE'
A 3-day a week training system, based upon 30 years of experience training all populations from all across the world.
Your Choice of 3 Training Schedules
There Are 3 P.F.T. Method-based Training Schedules Inside 'EASY MUSCLE' - Schedule A, Schedule B, Schedule C. Pick the one that best suits your schedule and your current capability.
Schedule A is a minimalist workout using 1 compound exercise - the Clean + Press, 3 non-consecutive days a week, for 20-30 minutes a day. It's 3x 4-week phases for a total of 12 weeks.
Schedule B combines the Clean + Press, a Squat of your choice, and bodyweight exercises. You'll train 3 non-consecutive days a week, for 20-30 minutes a day. It's 3x 4-week phases for a total of 12 weeks.
Schedule C is for guys who have shoulder problems and can't Press overhead. It combines the Kettlebell Swing and two bodyweight exercises. You'll train 3 non-consecutive days a week, for 20-30 minutes a day. It's 3x 4-week phases for a total of 12 weeks.
Your Investment Today:
$99 $77
Option 1: Keep doing what you’re doing.
Since you’re still reading this letter, chances are better than good you’re unsatisfied with your physical appearance or health, or both.
And what you’ve done in the past hasn’t worked for you, which is why, like many guys, you’re frustrated with your lack of results and your current situation.
And you need a change.
But if you keep walking down the same road, nothing is going to change, except you’ll get older. And probably weaker and fatter too.
And change - recapturing a strong, muscular, healthy body, and the confidence that comes with it…
… Change will get harder and harder and harder, until it’s virtually impossible.
Or, there’s -
Option 2: Let me do all the heavy lifting for you.
I’ve been training people from all over the world for the last 29+ years. Between 2001 and 2013, when I actually took the time to count them - I racked up over 25,000 hours of one-on-one personal training sessions.
Some of my clients I trained those entire twelve years, and one, I’ve been training since 2001! And I’ve even trained members of the US military special operations units. (My best friend is an Army Ranger and he just told me he wasted 8 years of his life doing CrossFit and HIIT style workouts, before he met me and we started training together.)
I’ve published books, created certifications and coaching programs, and presented at certifications and workshops all over the world - from the United States, throughout Europe, even Singapore and Australia.
I know what works, and what doesn’t.
When you grab your copy of 'EASY MUSCLE', you get a proven training plan, based upon decades of experience, that’s worked for over 4,159 other men just like you.
More importantly, you’ll know what NOT to do.
At this point, the ball’s in your court.
$77 isn’t going to make-or-break my life, but it may turn yours right-side up.
Q: How long is each workout?
A: Each training session is 20 to 30 minutes long. You decide.
Q: How long is the 'EASY MUSCLE' program?
A: There are three (3) programs and each is 12 weeks long - so 36 weeks - 9 months worth of programs.
Q: What exercises are included?
A: Exercises that make you muscular, strong, and powerful. Popular exercises like squats, parallel dips, chin ups, the “One Best (Power) Exercise,” the “Second Best (Power) Exercise,” and variations.
Q: What if I can’t do all the exercises listed in the program?
A: No worries - I’ve been doing this a long time. So I’ve provided alternative exercises for you.
Q: Do I need to work out at the gym or can I work out at home?
A: You can train at home or in the gym with dumbbells, barbells, kettlebells, bands, even sandbags. Your choice.
Q: Will 'EASY MUSCLE' work for people over 50?
A: Yes. One of my good customers, John Grahill is over 50 and he dropped 4.5lbs (2kg) in 3 weeks, without dieting. It worked for him, it'll work for you. Incidentally, I'm in my late 40s, and Easy Muscle programming seems to work BETTER for me the older I get. They seem to work better for my recovery.
Q: How long do I have to try this out?
A: You can have a 30-Day Money Back Guarantee. If for some strange reason you don't get leaner, stronger, and more muscular - email me at info@strongandfit.com with a copy of your training log showing me your lack of progress, and I'll happily refund you and we'll part friends.
Geoff Neupert, Strength Coach, Master Trainer, Author
Geoff Neupert has been training people from all walks of life since 1993, including post-surgical rehab, athletes, arthritic grandmothers, and members of the US Military Special Operations Community.
He was a Master Instructor with two different kettlebell instructor certifications - the RKC (Russian Kettlebell Challenge) and StrongFirst.
He has travelled the world teaching others how to become kettlebell instructors and has taught his own intermediate and advanced kettlebell workshops.
He’s published books like Kettlebell Muscle, Pressing RESET: Original Strength Reloaded, and Original Strength Performance.
Geoff is the co-creator of the P3 Performance Protocol and Original Strength Systems.
Geoff is a former Division 1 Strength & Conditioning Coach at Rutgers University where he trained athletes from 26 different teams. He also is a former National Qualifier and State Champion in the sport of Olympic Weightlifting.
He’s married to a beautiful woman and has two kids and lives in the shadow of the Rocky Mountains.
Thanks for reading this letter.
Stay Strong.
REFERENCES:
[1] https://pubmed.ncbi.nlm.nih.gov/10023725/
[2] https://www.stress.org/stress-cortisol-and-abdominal-fat#:~:text=Since%20abdominal%20fat%20also%20tends,abdominal%20fat%20and%20weight%20gain.
[3] https://pubmed.ncbi.nlm.nih.gov/23806868/
[4] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5599249/
[5] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2658023/
[6] https://pubmed.ncbi.nlm.nih.gov/29497353/
[7] https://pubmed.ncbi.nlm.nih.gov/19649649/
[8] https://pubmed.ncbi.nlm.nih.gov/22808209/
[9] https://pubmed.ncbi.nlm.nih.gov/34881412/
[10] https://journals.physiology.org/doi/full/10.1152/japplphysiol.01400.2005
[11] https://pubmed.ncbi.nlm.nih.gov/32774535/
[12] https://builtwithscience.com/training-to-failure/
[13] https://www.sciencedaily.com/releases/2022/03/220328165327.htm
[14] https://journals.lww.com/nsca-jscr/Abstract/2021/11000/Comparison_Between_Two_Volume_Matched_Squat.13.aspx
[15] https://pubmed.ncbi.nlm.nih.gov/23806868/
[16] https://www.cell.com/cell-metabolism/fulltext/S1550-4131(21)00102-9
[17] https://www.nature.com/articles/s41574-021-00500-6
[18] https://www.sciencedaily.com/releases/2014/05/140514205756.htm
[19] https://heavy.com/entertainment/2020/01/bob-harper-heart-attack-cause/
[20] Evans, Rosenberg, Biomarkers, The 10 Keys To Prolonging Vitality, 1991. Simon & Schuster, Inc.
FTC DISCLAIMER:
Due to recent statements from the Federal Trade Commission, I must disclose what “typical” results using these programs will be. Typically, most people will become really excited after reading this sales letter and will purchase this product thinking it’s some sort of magical pill. They will either never print out the programs and do them, or do one workout and think it’s “too h-a-a-r-r-d” (said in the best whiney voice ever) and abandon their attempts.
So, the typical person will do nothing and “hope” for change. So their results will be zero. Your results, should you wish to “not be typical,” are completely dependent on your ability to actually do the work and follow through. Again, this is not a magic bullet. Unicorns do not exist. And there is no pot of gold at the end of the rainbow.
Testimonials, case studies, and examples found on this page are results that have been forwarded to us by users of 'EASY MUSCLE' products and related products, who have actually done the work, and are not intended to represent or guarantee that anyone will achieve the same or similar results, only show what's possible with follow through.